✍️How to Write Perfect LinkedIn DMs in 4 Easy Steps (with Scripts)
Master LinkedIn outreach with this 4-step guide to connection requests and DMs that build real relationships. Use proven scripts to boost response rates and start meaningful conversations.
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✍️How to Write Perfect LinkedIn DMs in 4 Easy Steps (with Scripts)
TL;DR
This tutorial teaches you how to send effective LinkedIn connection requests and direct messages (DMs) in 4 simple steps: send a blank connection request, start your message with a relevant trigger, explain the implication, and ask for permission to continue the conversation. It even includes example scripts to help you get started.
What You Can Do with This Tutorial
After following this guide, you’ll be able to:
Connect with prospects on LinkedIn without sounding spammy.
Write personalized messages that get noticed.
Start conversations that lead to business opportunities.
Use proven scripts to save time and improve response rates.
Summary of the Tutorial
Step 1: The Connection
Send a LinkedIn connection request without a note.
Many people add notes, but they can look like spam. Just keep it blank to increase your chances.
Tips to improve connection acceptance:
Connect with team members first to build mutual connections.
Use a clear, professional headshot.
Have a strong headline that explains what you do for your ideal client (not just your job title).
Step 2: The Trigger
Start your DM with something relevant about the prospect or their business.
Mention a recent change or event that ties into a problem you solve.
Examples for sales coaching:
"Noticed your sales team grew by 12 reps in the last 4 months."
"Saw you have some open roles."
"Heard about recent layoffs."
Step 3: The Implication
Based on the trigger, suggest a possible focus or challenge the prospect might face. Use soft language like "imagine" or "thought" to avoid assumptions.
Examples:
More reps may mean less 1-on-1 coaching and lower conversions.
Hiring means you need to ramp reps quickly.
Downsizing means getting the most from every rep.
Step 4: The Ask
Ask for permission to continue the conversation without trying to sell immediately.
Example:
"Mind if I ask a few questions about your process?"
This helps start a dialogue and leads to uncovering pain points and booking meetings.
Full Message Example:
Sam - noticed the sales team has grown by 12 reps in the last 4 months.
Imagine there's a focus on how you can coach each rep 1-on-1.
Mind if I ask a few questions about your process?
Conclusion
This 4-step approach helps you send LinkedIn DMs that feel natural and relevant, increasing your chances of starting meaningful conversations. Avoid pushy sales tactics—focus on connection, relevance, empathy, and permission. Use the simple scripts to save time and improve your outreach.
About the Author
This guide is based on Aaron Reeves’ proven LinkedIn outreach strategies designed for sales and business development professionals. The author shares practical, easy-to-follow advice to help you build relationships and grow your network effectively.